Real-time growing costs for vegetable farms in the Salinas Valley.
Every cost tracked to the block, the day it lands — from handwritten field logs to the invoice that used to show up months later.
Tractor
Irrigation
Fertilizer
Chemical
Next
week
Founding team out of Cal Poly San Luis Obispo.
Built in the field with Salinas Valley growers.
Some costs never make it to the crop that ran them up.
Invoices arrive in bulk
Fuel, parts, chemical — billed monthly, in one line, long after the work happened.
Tractors and crews move
One irrigator, one tractor, three ranches in a day. No clean way to say which block owes what.
You find out at year-end
Shared time gets divvied evenly across every acre — long after there’s anything to do about it.
AI reads the paper your crew already fills out. No one re-types a thing.
Read from this page
T-12 46.2 gal · diesel ✓ T-7 31.0 gal · diesel ✓ Pump 3 18.5 gal ✓ The fuel log in the yard
Date, equipment number, gallons, name — written by hand at the tank, filed in a binder.
Read from this page
B4 3.25 hrs · water ✓ C2 2.00 hrs · water ✓ B6 40 units N ✓ The ranch manager's notepad
Block, hours, fertilizer — jotted between stops and matched to a block and a machine.
Read from this page
Paul W.15 · cultivate ✓ Jorge CH5 · weeds ✓ Eric D.10S · stout ✓ The irrigator's task card
Who is on which block today, in the crew's own shorthand. Read into hours on a block — no data entry, no year-end divvy.
“
What intrigued me about Styr was realtime growing costs. For us the difficult part is our tractor driving, irrigation labor — because they're on one crop a certain amount of time during the day, then they're moving to another ranch and another crop. That's the one where at the end of the year you look at your irrigation cost for the year and then you divvy it out. It's difficult to do on a per-crop basis.
— Jeff Hitchcock, President & CEO, Hitchcock Farms
Every cost, split correctly, on one screen.
Desktop — every block, ranked by overage, with the shared-time evidence behind each number.
Mobile — the five blocks that need you, and who to assign them to.
From raw hours to a per-acre number.
Costs post in real time
Field records, meter reads and invoices flow in as the work happens.
Shared time gets split
Tractor and irrigation hours crossing fields are allocated to the block that earned them.
Variance shows up daily
Every block’s actual $/acre is checked against its phase-weighted pace.
You assign, not investigate
An overage comes with its cause and a person to send it to.
Price a contract on real cost
Go into a buyer negotiation knowing what the crop actually costs to grow — this season, not last year’s books.
The invoice is estimated before it lands
Costs that bill monthly are forecast from your own history, so the season number is current instead of a month behind.
It learns your rates
Fuel price, labor, pump cost — pulled from past invoices, so today’s estimate is close and the true-up is small.
Book a farm visit.
Our founding team will come to your ranch and show you the difference on your own blocks.
Book a farm visitStyr
Salinas, CA